Benefits and Risks of Forex

The Pros and Cons

The rapid success of the forex market is due to its volatility, global structure and size. Even extremely large trades placed by investors or traders cannot affect the given exchange rates due to its high liquidity nature. There is a low margin requirement in the forex market that’s why large positions are available to traders and industry brokers. An example is for a trader to obtain a position of USD100,000 with just as little as USD1,000 while the remainder can be borrowed from the forex currency broker. This is what we refer to as leverage that can yield large possibilities for gain with just small changes, but also the risk of large losses.

Forex market is the only one that is open 24 hours a day due to the different time zones, which gives traders the chance to trade anytime of the day that they want.

Though more exciting, the forex market has higher risks when compared to trading equities as the extremely high leverage can turn immense profits to terrible losses that can close your account in just minutes.

Understanding how leverages and the forex market work can help you lessen these potential risks. The movement of equities is different with currencies, the volatility comes from the leverages offered. Look at this example – you use 100:1 leverage on your $1,000 means you get to control $100,000 capital. Should you place your controlled capital in currency and it moves 1% against you, you would have lost all your initial investment capital as that 1% movement would decrease your $100,000 to $99,000 – a loss of the $1,000 which depicts 100% loss.

Difference between Equities and Forex

Equities have over 10,000 stocks you can choose from, but not all are best in value. With forex, you can focus on seven currency pairs as the majority of the forex traders do – USD/JPY, EUR/USD, USD/CHF, and GBP/USD and commodity pairs – AUD/USD, USD/CAD and NZD/USD. Forex traders focus their attention on political and economic news of these eight countries to watch for rise and fall of currency values.

With equities, the market hits respites that lessen activity, making it difficult to close or open positions. Declining markets are also hard to bounce back from. In forex, there is an opportunity to profit whether the market is rising or declining because each trade conducted is both buying and selling. Meaning short selling is natural for every transaction.

In equities, 50% of the investment value is needed for margin traders, whereas in forex, the margins are really low – as little as 1% and high leverages.

6 Things to Consider When Developing a Restaurant App


If you own a restaurant these days, you will be remiss if you do not have your own application. Restaurant owners know the value of apps because it can bring convenience to their customers and more profits to them in the end. So, if you’re looking to have an it app developer for you, here are some things that you need to consider first:

1. Know Your Strengths and Weaknesses

Every restaurant is based on a culture. For instance, you might serve a lot of Mediterranean dishes or you might specialize in Japanese cuisine and so on.Knowing your strengths will tell your customers that your restaurant is all about this particular culture. Now, it is a huge mistake to be a jack-of-all-trades. One food culture is quite diverse in and of itself and trying to be too adventurous by trying them all out might not bode well for you in the end. Yes, there are fusion restaurants, but they usually only apply two cultures at best. So, be sure to know what your restaurant is all about like food you offer, what culture you’re following, etc.

2. What Core Features Do You Want?

A restaurant app needs to come with features that you want as well as what your
customers want as well. For instance, you could allow your clients to book a reservation
directly from the app for convenience. Furthermore, you might also give them the opportunity to have their foods cooked beforehand so that when they arrive at the premises, their food is ready to be served. Again, you want to incorporate features that will bring a lot of convenience to your customers.

3. Don’t Forget Push Notifications

Having a restaurant is technically owning a business. And for businesses to flourish, you need to allow push notifications in your app. This is needed so that you   can instantly notify your customers about your new menu, possible promos, and you can even tell them that they can avail some discount coupons by buying meals worth $50 or so.

4. Have Geolocation for SEO Purposes

If an app requires online connectivity, then you will also need to employ some SEO
strategies to help you stay on top. You see, when a person is looking for a place to eat, they will make use of services like Google My Business and Google Maps to find possible locations. And, if you do not make use of SEO, people might not be able to find your place. So be sure to also implement standard search engine optimization practices as well.

5. Do You Offer Delivery?

Some people just want to eat at the comfort of their own homes, but they also want to eat some of your food as well. It is up to you if you will incorporate a Delivery feature. Although you can definitely increase your profits, you may have to invest in a delivery system like hiring people who will bring the foods to your clients and their respective transport vehicles as well. It is a good investment knowing that a sizable portion of your customers might use the feature.

6. Allow Them to Give Feedback

And lastly, your customers and people who are going to dine in your restaurant for the first time might have a thing or two to say about your food joint. Give them the ability to provide reviews. Reviews are actually good for SEO purposes and if they leave favorable ones, it will really help your business.

10 Important Things to Know If You’re Using Social Media for Business

With millions of people spending time on social media, it is needless to say that it is the next big thing in marketing via social media. A decade ago, the prominence of social media was questionable. But now, it’s clear that it is already part of our daily lives. The most challenging part with social media is the fact that every platform is unique and therefore needs a different strategy. If you are using it for business purposes, here are the effective ways you can utilize it:

1.Have a clear definition of your goals.

There are a few things to consider when coming up with goals and objectives. Think of the things you are hoping to achieve in social media. Consider your target audience. Decide which kind of platform will work for these people. Study how these people utilize social media.

2.Audit your presence on social media.

Once you already have the goals, it’s tempting to just create a profile and produce content. Before you do, better assess your brand’s reputation on social media first. Based on the outcome of your research, you now have a better idea about your customers and even influencers in your niche.

3.Tailor your content for each platform.

There are different types of audiences for all these platforms, so you can’t just limit yourself with one content idea. The nature of your business will also be one of your deciding factors. If it’s a highly visual one like a food or a travel business, then the best platforms to use are Pinterest and Instagram.

4.Save your time using automation tools.

It is going to be a waste of time if you do things manually. When you are working on many different accounts, use a tool to schedule your posts ahead of time.

5.Use your statistics to improve your performance.

Almost all platforms already have this analytics feature. Google Analytics, for instance, also have this. Use this to know which aspects you need to work on.

6.Create a blog page for your website.

There are so many benefits of blogging for business. You can use the blog to share valuable information or if you just want to share your opinions on a particular issue.

7.Organize your content using an editorial calendar for social media.

By creating a social media calendar, you can guarantee that you are posting on a regular basis. Just stick to those schedules, though so you will not miss a thing.

8.Make your business easy to discover on LinkedIn.

When you signed up for LinkedIn, make sure that you are using the right keywords to help people find you easily. Learn about the basics of SEO so you’ll know how to effectively use words for your business pages.

9.Create stunning images for Pinterest.

This platform is also termed as a big visual search engine. Optimizing your site for easy sharing on Pinterest will give you better results.

10.Be in the know.

Know what’s the latest in your industry with the help of hashtags. Simply type in the relevant words and this will give you the results of the trending topics in your industry.