5 Amazing Digital Marketing Tips That Can Help You To Grow Your Startup Business

Digital marketing is the most powerful tool you can utilize to empower your brand’s online presence. Everything you do to establish your online presence can have a positive impact on your brand.

How can you create a strong brand presence for your business? Make sure that your targeted audience knows you. Utilize digital media for your marketing initiatives.

Take note of these 5 important digital marketing techniques for startup businesses.

Create unique and fresh content.

To be able to implement a solid content marketing strategy, you need to create fresh, new content that engages your readers and customers. Reach out to your target market by producing interesting, evergreen blog posts and videos.

From engaging your audience to communicating your business’ message, online content is considered supreme as it delivers something beneficial to your potential readers and customers.

Do you know that great content can improve your organic traffic and at the same time, increase your search engine rankings? Good messaging is continuously taking the digital industry by storm.

Offer your potential readers and customers a great user experience.

Your readers and customers are what truly matters. Let your audience engage with your business in online marketing company—your brand name, products and values. Establish a lasting association and relationship with your company.

Similarly, your customers and readers now are more receptive when businesses provide them unique brand value and user experience. Why don’t you do some meticulous research and check what specific content will work well for your audience?

A great user experience can be achieved through amazing communication channels and compelling content.

Explore and implement a video marketing strategy.

Are you fond of watching videos on YouTube? I’m sure that by now, you know that there is an upward trend on video marketing.

Videos are extremely powerful tools that allows you to communicate extensively. Try making content around Instagram Stories, Facebook Live and Snapchat to engage your customers and readers. Live events and webinars are another amazing ideas, since you can answer their questions real time. This can give you a tangible feeling towards them, since you have that chance to connect closely with them through your product and service.

Utilize the most appropriate social media platforms for your business.

Powerful online presence and identity starts with a simple website and social media profile. Make sure to engage with your audience, and communicate your brand’s message strongly. How? Produce compelling content and utilize powerful social media platforms.

It is highly recommended for startups to implement an active social media strategy. Have you finalized yours? Leverage on social media to grow brand value and awareness.

Implement an effective search engine optimization strategy.

Every business should invest in a credible SEO approach. Do an SEO audit and check how users are interacting with both your website and social media profiles.

Your search engine optimization strategy can look into your page optimization, website optimization and link building to improve your visibility in search engine results.

6 E-Commerce solutions Tips In Improving The Optimization of Online Store’s Conversion Rate

The question “what makes someone take an action?” has had countless of hours devoted to study this. Today however, it is usually related with sales: what will help to increase my conversions besides hiring a ecommerce website developer? Can I do in getting high number of people in buying my provided product or service?

Yes would be the answer and it’s easier than you could imagine.

Here are the six tips in improving the optimization rate of your online store’s conversion.

1. Have Strong and Clear Value Proposition

“What’s in it for me?” is the first question you need to answer when someone new visited to your site.

Nick Peroni of Ecom Empires said: “I’ve been active for quite some times on steps in informing others the reasons why they supposed to be using the e-commerce program that I had created, and I still believed it’s there yet, but it’s absolutely assist that we created a video the present the value proposition clearly on the sign-up page”.

Whenever we decided to bring someone onboard, immediately we would tell them why they should listen. Informing them specifically on what’s in it for them and grab their attention immediately instead of giving hints such as by starting with “Hello” or “Welcome”. This will actually increase the likelihood for them to follow specifically on what you are asking.

2. Trust is key

Why is it would be more comfortable when purchasing something from your friends compared to buying from someone on the Craigslist even it is the similar items or sometimes higher in price?

It’s trust.

Place plenty of effort into developing a trust.

  •         Making your site simple to check. Use links that are trusted, testimonials from the customers,   and request recommendations from professionals
  •         Make it simple to reach you. Place your contact information openly and ensure the profiles of your social media  can be easily to validate.
  •         Emphasize you and your team’s credentials.
  •         Keep your site up to date, user friendly and professional

Remember that first impression is the key. You’re speaking to someone who might have contacted your organization or you for the first time.

3. Making a comparison with your competitors

What makes your service or product to stand out from the others may not be quickly noticed by the layman. You have expertise in your field but your customers may not. One good way to compete on something other than price is to create a product comparison page where you can extend from the objection raised by  that the customer.

Through their stellar “Get a Mac” ad campaign, Apple highlighted the differences in focus between the two products. Though the comic effect that had been amplified, they did a great job with the comparison of the products. You have the opportunity in bringing out the best of what you do and give incentive to the customer in choosing your service or product, when you do comparison first.

4. Add Incentives for A Rapid Action

The fear of missing out can be considered as one of the strongest motivators for people to respond in scarcity.

The two kinds of deficiency you can take advantage of to motivate action are:

Time Scarcity – Sale or Sale Ends Soon!

Quantity-related Scarcity – While Supplies last! Or Limited Supplies!

Both are effective, depends on what you’re trying to achieve.

You can run Time-sensitive specials that cause that feeling of urgency for things that are not certainly insufficient – a bulk of products that you have to move, or you’re service that will always have.

But always remember to be genuine and honest. Make sure what you run is real because your buyers can detect the imitation.

Director of Conversion World Conferences Michael Phuong keeps this in his mind. “

When we assemble the Conversion World Conferences together, we would like to assist people’s understanding on the technology of digital marketing and business better,” he said. “That occurs when you are trying to bargain people on attending. It has to come from an authentic place.”

5. Your Checkout should be on single page

Sounds easy enough but you’d be amazed.

On 2010, the Vancouver Olympics store tested two options when they tried to combine a page for checkout: one page and a Checkout with Two-step. The one single page beat the other option by 21%, improve the incentive on following through checkout.

Allowing your customers less opportunity to reconsider things by streamlining your checkout and they’ll be more attracted throughout the following, improving your conversion.

6. Utilize Videos for explanation

If a single picture is so valuable, how much the value would be on 30 pictures on every second.

After inserting the explanatory video on the home page, Dropbox observe the rapid boost in the context of conversion. It went a long way by showing customers what they will be receiving, especially for the customers that are less experts in technology which made it easier for Dropbox.

Take advantage on the video in informing your customers a story that they would like to listen, guiding them towards the conversion and observe the boost.

The marketplace is crowded, and these tips will go along in helping you make your ecommerce more effective. When it comes to conversion, every point assist in having high amount of profit and better company.

5 Advantages Kids Will Get From Involving in The Mobile Apps?

Without any doubt, mobile applications built by mobile app developers play a prime role in this digital era. Even not for entertainment purposes but also in education, it really helps toddlers in learning. Additionally, apps are making our lives lot more of joy and easy. As you know our world today is obsessed with doing everything quickly, learning included. These days we have learning apps for kids, which assist them in process of learning new and interesting things. Education & E-learning portals and mobile apps are the fast emerging as potent tools or learning for pre-schoolers as well as a junior school students. Mobile education, as a matter of fact, is a fast growing trend which people all across the globe are embracing with open arms. Mentioned below are some of the advantages of mobile apps for kids:

1. Making kids technology savvy

Kids are more driven towards using a mobile phone for everyday purposes. Regular usage of mobile devices will make children confident while handling other similar tech tools and gadgets in the future. It also allows a way for students who are more shy to have a voice and participate in the classroom more.

2. Communication skills

With developing an educational apps, can strengthen and develop the social and communication skills for your kids. Therefore, you will be thanked to the possibility of engaging of yourself and peers in the activities.

3. Language skills

Kids may usually find spelling words difficult, but with using the apps as the educational tools for your kids will help them in widen their vocabulary. Moreover, with the arrival of this kind of apps, learning has become easily accessible, which makes it much more impressive for kids. Thus, it will also help your kids in grammar, spelling and they can be interested in spelling practice.

4. Enhanced creativity

There are plenty apps in the markets, which develop your kids creativity and enhance their imagination. For instance, the game apps which allow your kids to practice drawing and colouring. Therefore, it will keep your kids mind active outside the classroom.

Help in problem solving and critical thinking

For some of the games and apps that are developed is to generate the critical thinking between the kids brain. Apps that expose kids to the problems that they never encountered will encourage them to be brave and find the solution on their own. Therefore, it will help them in developing them in problem solving skills and they will learn more from it.

So, these are few of the advantages which mobile learning apps offer to the kids as well as their parents. Take help of technology and tide over the barrier of ignorance and lack of knowledge