One SEO strategy would dictate that you have to upload new content on your website to stay relevant. New content can either be new images, new videos, or it can also be some written content like articles as well.
For the most part, people create their own blogs and post content there on a regular basis just to make sure that they’re satisfying the criteria for “uploading new content.”
However, there are some things that everyone including SEO services need to look at first before hitting the publish button. Here are 6 of them:
If You Think It is Bad, Then Don’t Publish It
Did someone ever tell you to trust your gut? I mean, there are certain situations wherein your gut tells you that something is bad or something is off. Well, if your gut tells you that your written content is bad, then it is best that you listen to it.
Oftentimes, we assume that any written content is good enough, but search engine algorithms have been refined many times to the point where they only accept the contents that are of High Quality.
To satisfy that requirement, an article needs to be considerably long (at least 1000 words) and it has to be relevant to the topic or niche that you’re writing about.
Again, if you feel that something is not right, then most likely, it is best that you do not hit that publish button.
Check and Recheck
Have you ever been told by your instructor back when you were still in school to always review your exam papers before you turn them in? The same can be said for your written content as well.
Always check and recheck for possible errors that you might have overlooked during the entire process. As a writer, I am guilty of committing mistakes that I thought weren’t there the first time I wrote the piece.
Only by rereading it has it opened my eyes that I, too, am fallible. Check and recheck for the tone, the style, and of course, for grammatical and spelling errors.
Use a Compelling Headline
Most people nowadays only look at the title or the headline before they either click through or move on. Use a compelling headline- something that grabs the attention of the person that is probably looking for your content.
There are only two things you need to think about when creating a suitable headline are:
- Making it as engaging as possible
- Making it concise but descriptive.
Always Edit Your Link
In most blogging platforms, when you create new content, for example, it will always be given a link by default. However, that link may not be well-optimized since you’re most likely going to get something like yourwordpresssite.wordpress.com/209419.html.
SEO rewards people who edit their URL to something that is relevant to the article at hand. So, if you’re writing about the best graphics cards this year, your link should be something like yourwordpressite.wordpress.com/best-graphics-cards-2018.html.
Link Relevant Content
Outbound links or links that redirect a person to content other than your own can actually help your site rankings. What you do is post a link to some relevant content on the article or on your site and give credit where it is due.
There’s just one thing that you need to keep in mind of: do not use it for link building. It is a shady practice and it will not bode well for you in the end.
Add Related Content
Some people are quite visual in the sense that they’re most likely going to search for images and videos rather than reading written content.
Do not take this as something that is against you, but there are just some people who prefer media over text. That being said, adding relevant content in your articles will ensure that people stay engaged for longer, thus, improving your SEO rankings as well.